Back
Home-electrification startup Jetson just raised $50 million to fuel its ambitious effort to slash the cost of installing heat pumps in the U.S. and Canada.
Founded in 2024, Jetson says it can install the ultraefficient appliance for 30% to 50% less than competitors. The company has also developed its own smart heat pump, called the Jetson Air, which it unveiled last September. Currently, the startup operates in its home base of British Columbia, Canada, and in Colorado, Massachusetts, and New York, with over 1,000 heat-pump installations to date.
Jetson’s team, which has grown from 75 employees in September to 120 today, has extensive experience in designing consumer hardware. Co-founder and CEO Stephen Lake previously led smart-glasses startup North, which Google acquired in 2020. Several former North employees have joined Lake to work on home-electrification products.
The infusion of Series A funding will help Jetson continue to grow its team — and its market reach.
Jetson will use the investment to develop other home appliances, find ways to further reduce costs for consumers, and expand into new geographies, Lake said. The company plans to unveil a heat-pump water heater midyear.
As for geographic expansion, Jetson will prioritize regions where ​“the need for efficient heating is clear,” he said. ​“We’ll be in Washington state shortly and will be announcing new locations throughout the year.”
Funders flocked to the company in part because Jetson is pursuing ​“an absolutely massive market,” according to Ryan Gibson, an investor at Eclipse Ventures, which led the funding round. Roughly half the homes across the U.S. and Canada burn fossil fuels for heating, according to government data, and could switch to emissions-free heat pumps.
The market for the heating-and-cooling appliance is ripe for disruption, according to Gibson. The way that heat pumps are traditionally sold and installed is fragmented and low-tech, with little pricing transparency, he said. Contractors typically need to perform assessments in person in order to provide an estimate. By contrast, Jetson provides instant quotes online and at competitive prices that rival the cost of a furnace plus a conventional air conditioner.
On average, a Jetson system costs about $15,000 before local incentives, Lake said. That’s quite a departure from the national average. Using 2024 data, nonprofit Rewiring America estimated that for a medium-size home, a central heat-pump system costs a median of $25,000. (Jetson declined to share whether it’s currently profitable.)
To achieve those lower prices, Jetson takes a vertically integrated approach: from designing its software-enabled and sensor-equipped heat pump to having its own technicians roll up in one of the startup’s green electric trucks to install the appliance in a person’s home. The company also provides ongoing remote monitoring so that it can alert customers to quiet issues, like a dirty air filter that’s eroding performance.
In addition to Jetson, venture capitalists have backed a few other ​“heat-pump concierge” startups in recent years, though more modestly. Elephant Energy raised $3.5 million in seed funding in 2022; Tetra secured $10.5 million in seed money in 2023; and Quilt, which makes mini-split systems, added to a $33 million Series A with a $20 million Series B round in December.
Jetson’s funding round comes just after the U.S. government repealed a $2,000 tax credit for heat pumps, as well as subsidies for other efficiency upgrades, and as the nation struggles with rising energy bills. This presents a clear opportunity for firms like Jetson, which promise big cost savings over traditional installers. And with the new cash, the startup has a chance to deliver.
‍
.svg)
